If you’re not a typical truck guy but you like hunting, or outdoor sports, or helping the environment and you still hate this truck, my response is: give it a couple of years.

Why? Because Tesla’s taking a novel approach at the mindset of a potential truck driver who doesn't want to be associated with country music and classic truck culture. It’s in every aspect of the branding. From the ‘designed with only a ruler’ aesthetics to the vocab choice of ‘Cyber’ in its name.

They know the classic truck guys are a lost cause (at least for now) because your average Ford F-150 driver isn't going to make the switch from gas. Besides climate change not being real to many of them, the fear is that electric will fail. The mentality towards Tesla for them has long been, "It might be nice in SF or LA, but let's see it survive a mid-western winter, or inclement weather, or a few potholes." You can't win that argument just by showing them because they all have an anecdote of a fancy cousin whose Tesla failed. The only way they’ll come around is when oil finally becomes unaffordable and the products finally prove themselves against their non-Cyber counterparts in the field.