BIO
Richard Tseng is an international creative director, writer, artist, podcaster and blogger obsessed with effective communication in all its forms.
His work has won Lions, Pencils, plaques and plenty of free press from Huffington Post to CNN. He's passionate about helping businesses connect with and be useful to people. And he's worked to do just that on everything from local businesses and social enterprises, to global brands like Nissan, HBO and Truth.
He is also an avid reader, sculptor and jiu jitsu practitioner.
Born in Canada, based in San Francisco.
Selected honors
ADOBE PHOTOSHOP
ADDYs - 1 Gold, 2 Silver, 1 Bronze
HBO GO
Cannes Lions - 1 Gold, 3 Silver, 1 Bronze
One Show Pencils - 1 Best in Discipline (Film), 5 Gold, 4 Silver, 1 Bronze, 4 Merit
Andy Awards - 4 Gold, 2 Silver, 1 Bronze
Webby Awards - 3 Best in Category
D&AD Pencils - 2 Graphite, 1 Wood
Adweek Ad of the Day
Creativity Online Editor's Pick
Smile Train
Creativity Online Editor's Pick
Biotherm
National Advertising Awards, Interactive 1st Place
EDUCATION
HUMBER COLLEGE
Advertising Copywriting, 2009/2010
McGILL UNIVERSITY
Major: Political Science Honors, Minors: Economics, English Literature
OTHER INTERESTS
Writing, painting, sculpting, Brazilian Jiu Jitsu, history, culture
WORK EXPERIENCE
EDELMAN
Senior Copywriter
2018 - Present
- Led, sold and executed digital, TV and social media campaigns for Dow, Adobe, Starbucks, Zillow, California Walnuts and Facebook
TBWA\CHIAT\DAY
Senior Copywriter
2015 - 2016
- Conceived, presented and executed print, social media and digital campaigns for Nissan and Persil ProClean
- Associate Creative Directed and oversaw Persil ProClean, including The Professional's social media presence
RAPP
Associate Creative Director
2014 - 2015
- Conceived, presented and executed integrated campaigns for Mattel, Fleming's Steakhouse and Toyota
- Brand steward and authority on voice for Fleming's Steakhouse, Toyota and Hot Wheels
SS+K
Copywriter
2013 - 2014
- Conceived, presented and executed award-winning integrated campaigns for Smile Train, HBO Go and Tommy John
ARNOLD WORLDWIDE
Copywriter
2011 - 2013