Dow makes home sealing epic
While a relatively simple task, many people put off sealing gaps or cracks because they don’t want to deal with the hassle of learning or cleaning up. But drafts and leaks aren’t just costly, they’re undermining our homes’ long-term livability.
Luckily, we learned that those who seal, feel pretty damn good about it. So to get people answering the call to take up the can, we amped up the epic. First we gave DIYers and Contractors the heroic recognition they deserved with two films.
One starred a sill-sealing khaleesi:
The other showed how the pest was won:
Storytelling techniques from iconic directors like Edgar Wright made sealing look easy:
And when Dow launched a straw upgrade, we stayed true to our cinematic campaign style:
The results? 148 million impressions, 30% increase in sales, and those are just some of the highlights: